welcome to drive on

the best safety measures

Lorem ipsum dolor sit amet, consectetur adipiscing elit, minim veniamsed sed do eiusmod tempor maksu rez ut labore magna do eiusmod

learn more

welcome to drive on

the best safety measures

Lorem ipsum dolor sit amet, consectetur adipiscing elit, minim veniamsed sed do eiusmod tempor maksu rez ut labore magna do eiusmod

learn more

welcome to drive on

the best safety measures

Lorem ipsum dolor sit amet, consectetur adipiscing elit, minim veniamsed sed do eiusmod tempor maksu rez ut labore magna do eiusmod

learn more

Our Story

Cyber Management - Discover the Power of Your Business Data

PIN is a cyber-digital customer acquisition company utilizing sophisticated data management with multi-faceted, strategy deployment combining proprietary market intelligence with mathematical prowess.

Data, Discipline & Deployment

PIN Business Network creates a digital strategy that will empower your business to grow. We deliver on this based on our mantra of data, discipline and deployment. We manage the chaos.

Data

PIN is a data company. We see data as the valuable intelligence collected across your digital assets that provides insight into your customers’ behavior and context. We turn your data into purposeful intelligence. It is our business to understand absolutely how data is gathered, transferred and analyzed. We leverage your data to drive more customers to your business. We analyze who your ideal customers are, by identifying their triggers, attributes and unique identifiers so we can find more customers just like them. Quite simply, we create a 1:1 match between your business and your ideal customers online giving you a competitive advantage and empowering your business to grow.

Dicipline

PIN develops and activates your digital strategy with precision discipline. Our proven methodology includes managing your online footprint, securing your digital assets, optimizing your search presence and monitoring your online reputation. We privatize your data to protect you from having to acquire back your own data being collected by data aggregators who may have scripts on your digital assets. We manage third-party digital technologies and prevent your data from leaking and your competitors buying your data. We provide structure and service that will steer your decision making, fine-tune your media allocation, adjust your budgets, and customize and improve the customer experience with personalized content, messaging and offers.

Deployment

PIN deploys digital marketing strategies centered around your business priorities. We target your most valuable customers and prospects with an integrated approach that includes our proprietary technology in combination with innovative algorithms incorporating SEM, retargeting and geo-fencing, native content, mobile campaigns, call tracking, superior account management and more. In addition, PIN has built a data co-op nearing 100 billion data points across various population centers. Our own micro social communities are supported by an adept native content team that functions in a newsroom for our syndication channels. In total, these assets, at the right combination levels, help increase your understanding of your customers as well as grow your customer base.

Current State of Affairs

An Unsustainable Business Model

Chart your new car gross profit for the last decade or more. What you will find is a chart that looks like this.

The proliferation of the internet has led to the ability to sell more cars. However, that has come at an unbearable tenet and a helter-skelter disregard for profitability. Margin-compression has been ignored for too long!

The Business of Business is Profit and without such, there is no business!

It is not that you are unaware of the issue, it’s more a matter of why and how can it be fixed.

Asking the right questions to find solutions to margin-compression while growing market share and growing fixed operation expense absorption is the utopic business scenario where volume meets ultimate profitability.

Driving Innovation, Traffic, Leads and Sales…this is what we do!

Dealer PMA Issues and Realities

PIN provides a unique strategy. We pinpoint consumer audiences and create coordinated strategies that deliver specific and targeted messaging. We deploy campaigns using data and math.

Our strategy is exclusive to dealers within a PMA locking out dealer competition. We cannot work with every dealer nor do we want to, only a select few.

Creating this model is very expensive therefore, it is not for most dealers…only those that are forward thinking, dedicated to innovation and willing to invest in and build sustaining profitability.

This strategy is unique to our company. No other vendors do what we do. We build unique consumer audiences utilizing multiple, coordinated strategies and dedicate the time to analyze, segment and deploy coordinated messaging across multiple digital marketing channels using data and math as opposed to a “Spray, Pray and Hope” traditional mentality.

Whiteboarding

We start with a whiteboarding session where we discover the key components that will drive your digital strategies.

We learn as much about your business as possible and your current marketing efforts in the digital as well as the traditional space. What has worked and what has not including; identifying your key competitors; determining your KPI’s; identifying any “holes” in your marketing strategy; conducting a script analysis; and finding out “what keeps you up at night” or “wakes you up early” in the morning. And this is what we typically learn: